Visibility is a trap

By using technology to exchange information, the individual is under constant surveillance without the possibility of withdrawal or privacy. Instagram’s and Facebook’s logarithms force their users to continuously post content, and every passive moment is punished with less visibility. The title of multimedia artist Klara Kusa’s project “Visibility is a Trap” comes from Michel Foucault’s book “Discipline and Punish”, in which the author analyzes the strategies of managing and controlling the body through psychology and the effectiveness of surveillance. These disciplinary techniques ensure the obedience of the human masses and elaborate on invisible power tactics that operate economically and aim to increase the obedience and utility of all elements of the system. Klara Kusa’s art installation, after being exhibited in a tram in Bratislava, is re-incarnated in an unconventional exhibition space. With inscriptions on posters and video work, a perpetual vortex of paradoxical attitudes and statements related to the capitalist system is created, touching on the topics of shame, media censorship, and visibility on social networks.
Klara Kusa’s creative approach is based on the critique of artistic (hyper)production of artifacts as one of the main premises of the neoliberal, free market that are also implemented in the world of art. In her artistic practice, she therefore applies an experimental approach that relies on the tools and strategies of (post)conceptual art, in this project dealing with the concept of absurdity and the contradictions of social reality. We are fighting against capitalism, at the same time supporting and using that same system to express our views and opinions, which, if they become too dangerous, are censored. Escape is only an illusion; it is impossible without a complete break from such a comprehensive system that mercilessly grabs every segment of our lives.
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IMPRESSUM
Artist: Klara Kusa
Text: Sara Mikelić
Photography: Josip Bolonić
Support: “Kultura nova” Foundation, Ministry of Culture and Media of the Republic of Croatia, City of Zagreb
Sponsor: Medvedgrad Brewery
Program was a part of FAKI festival (Festival of Alternative Theatrical Expression)
Biography
Klara Kusa is an emerging artist and activist, she appreciates techniques of appropriation, experimentation, and up-cycling/recycling of various objects and materials. The artist works with ready-made objects and found materials/photographs in the space of a particular gallery or exhibition space. Her artistic practice is experimental, utilizing the tools and strategies of conceptual and post-conceptual art. In her work, she uses performative techniques of appropriation, while synthesizing several artistic mediums to create site-specific installations. Currently, she is based in Prague and focuses on the intersection of art and research. She studied at the Academy of Fine Art and Design in Bratislava. Currently, she is based in Prague where she studies Master program of Intermedia.
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